Sometimes the smallest source of frustration can lead to the biggest innovation in an industry. Once you identify the major pain point and start work to resolve it, often the solution appears to be simple, yet revolutionary. This is the case with innovation. You need to sweat the small stuff.

Now that we are closing in on Halloween I thought I would share my favorite Halloween ad with you. Going viral is every ad agency’s dream when it comes to creating a commercial for their client. Well, that’s what happened with this Snickers commercial “Grocery Store Lady."

You’re a sophisticated CMO in a sophisticated industry, so why should you consider the webinar as a powerful tool in your arsenal? Because, as scrappy and outdated as you think they are, there is no better tool to tell your story and educate your consumers than video. 

For an advertising medium that began in the 1920’s, radio has shown itself to be a resilient way to deliver brand messaging. But with the rise of digital advertising, many are questioning radio’s continued longevity. Web marketers will tell you it’s dying a slow death while radio marketers will tell you it’s never been more relevant.

The truth? Well, it’s somewhere in the middle.

Bullying, we’ve all heard about it. We all know how wrong it is. I don’t like to preach or show spots that are not uplifting, but you need to see this.

It’s always a good day when Facebook rolls out a new feature, and the latest is no exception.

Facebook’s latest upgrade allows business pages to upload cover videos instead of the traditional cover photos. While this may seem like a minor tweak, it’s actually a big deal. Now brands large and small can create a dynamic experience for users and generate engagements for a long-overlooked property on their Facebook pages.

If you’ve never heard of “Brandalism” you’re not alone.

Made popular by underground artists such as Banksy, Brandalism takes popular branding and brand messaging and attempts to subvert it, often justifying the act by referencing our inability to escape the constant presence of branding in our everyday lives.