September 13, 2017

Nike, Just Do It

Nike’s “Just do it.” American Express’s “Don’t leave home without it.” Looking around the corporate landscape can make you feel like a killer tagline is crucial to your brand.

September 12, 2017

Ian Mullarney

Try new things and take a risk, those are words Ian, our director of digital, lives by. Concepting, designing, creating, testing, tracking, adjusting and analyzing and then starting all over are all on the “to do” list today.

September 08, 2017

Craig McHugh

Craig is a native cheesehead who returned to Madison in 2010 after giving Southern living a go for nearly a decade in Columbia, S.C., where he worked as a newspaper copy editor. When he's not pumping out websites, he's enjoying being near family again and attending Badger sporting events. 

September 06, 2017



Americans throw away an estimated 1.6 billion disposable pens each year and for good reason: They’re uncomfortable and they perform poorly. My goal is to get you, my fellow writers, to change how you think about making marks on paper, to ditch that Bic. Designers have the Creative Suite. Social Media folks have their iPhones, cameras ever ready. You? You deserve a fountain pen.

August 30, 2017


Campers now have a better offer if tents and lack of plumbing are not their thing. Airbnb recently partnered with the National Park Foundation to provide outdoor enthusiasts a new option to get outdoors, but still sleep inside. The new Airbnb accommodations will include travel trailers, tepees and mountain lodges in addition to more traditional housing such as homes or condos.

August 30, 2017

Digital Experience is Patient Experience

Each time a patient clicks on your website, “likes” your hospital or clinic on social media, or even just Googles your healthcare services, they are entering into your digital patient experience. Each time they encounter an error message on your website, or can’t schedule an appointment online, or even can’t find if your providers offer a specific procedure, those experiences chip away at their impression of your brand.

August 30, 2017


How are you competing with on-demand start-ups developing products, such as microinsurance? If you’re not tracking this, and a few other trends, here’s a quick update.