Let’s be honest, Google Analytics can be incredibly intimidating. And finding the exact piece of data you’re looking for can feel like looking in a haystack for that proverbial needle. However, never fear! I’m here to break it down into easily digestible chunks, starting with locating demographic and geographic info on your audience.

Okay, it’s almost Father’s Day and I promised you some fun this week. Here are 3 short spots that will put a smile on your face.

Take it from a writer; there is nothing more intimidating than a blank page. Or in the case of a novice marketer, a brand new social media account.

It’s not overwhelming because there is nothing to say, it’s because there is so much to say. Between videos, articles, GIFs, stand-alone graphics and pictures there are endless possibilities to show your audience who your brand is. How do you start? 

As you think about Father’s Day I want to share a video with you that was done to honor dads.

Google “disruptive advertising” and you’re likely to get a number of very different definitions, and if you make the mistake of YouTubing it, prepare yourself for some unsettling stuff.

Truth’s “Body Bags” comes to mind.

It might be a good time for United Airlines to look to its past for inspiration on customer service.

As a healthcare marketing director/executive, I am sure you are bombarded with digital transformation solutions every day. You use, manage or integrate with CRMs, EMRs, PRMs, SEO/SEM, CMS, Google Analytics, etc. etc. Add them all together and they equal more patients and higher profitability, right? When integrated correctly this can happen. At the end of the day, without a clear strategy of what you hope to achieve, it’s just a bunch of technology sitting in silos.