August 12, 2021 @ 12:00am

Burned cookies imprinted with the logos of the major web browsers

A FAMILIAR STORY

You just moved to a new apartment and are finishing filling the space by searching for sheets, a chair, and some shelving units online. As you go to work the next day and open a browser to check your email, you get an ad promoting the very sheets you had been looking at on your phone. You send a text to your friend about how creepy the ad is and make a mental note not to buy sheets from that company. 

It’s a scene that plays out in one way or another for users across the country every day since the start of hyper-targeted ads. Even as people working in the industry, creating and promoting ads of our own, we still wonder how this one specifically got to us. Or, even feel a bit spooked by how accurately Google guesses what we were going to search.

Well, Apple and Google are raring up to change all of that... 

March 15, 2021 @ 12:00am

Video player controls showing a pause on life events: wedding, graduation, retirement

 

Cancelling or postponing events has been the norm during the COVID-19 pandemic. Sure, rescheduling your Caribbean vacation is a bummer. But what about not having a traditional college commencement, postponing your wedding or putting off retirement? Studies show that the trend of missing or rescheduling major life events has a significant impact on the customer journey, changing the way marketers entice people to take this new journey.

What do marketers do when the clean, upward trajectory of life stages is turned on its head? What they always do: adapt and overcome.

December 07, 2020 @ 12:00am

Series of illustrations of people working and playing online at home

 

We’ll be the first to say it: COVID-19 has changed marketing for the better. Why? Because it forced marketers to think outside the box in new ways. To reach their target audiences, who were burrowed in their homes, leaving only when they absolutely needed to, marketers had to test a combination of old and new marketing tactics. So which of the tactics that produced results in 2020 will carry over into 2021? And what new trends should you look out for in the new year? We have the answers.

October 07, 2020 @ 12:00am

Will Word of Mouth Have the Last Say?

 

Positive social interactions with your customers on social media lead to the prized testimonial

Your customers are your best salespeople—even in the digital age—but word of mouth travels differently nowadays. A positive online review of your business, especially a negative one, can reach a lot of people—quickly. Platforms such as Facebook, Instagram and Twitter are popular places for customers to leave and read reviews. This can be great for your business. Or it can be devastating.

September 25, 2020 @ 12:00am

Katie Arneson

1. You have spent a majority of your life in the age of instant gratification via technology. How has this impacted the way you build a campaign for a new client?

With the age of instant gratification comes the age of great expectations. Despite that people expect to receive something instantly, they also expect it to be of the highest quality. Having grown up in a time when technology began to takeover communication, I know how easy it is to feel a constant need to be ahead of everything. The best thing I can do for my clients is take a step back and work in the present, rather than constantly worry about my next move. That way I don’t miss anything important, and I take my time to get the campaign right the first time. So, yeah, instant gratification definitely impacts the way you have to think in marketing.

July 24, 2020 @ 12:00am

Two men recording a live marketing video

The world of digital marketing continues to evolve faster than you can say, “What the heck is Twitch?” Adoption of certain tactics has been accelerated by the COVID-19 pandemic. Others are losing steam or facing new obstacles.

Is your head spinning yet? Relax. Take a deep breath. We’re here to ease your mind and narrow your focus. Here are three emerging digital marketing strategies you should be paying attention to right now:

June 01, 2020 @ 12:00am

Man turning the page on a black and white, cloudy day to reveal sunny, blue skies

“The new normal.” … “These challenging times.” … “We’re all in this together.” 

By now, you’re probably hearing these common advertising refrains in your sleep. While these were appropriate messages to connect with a consumer base whose collective mood quickly shifted as the COVID-19 pandemic took over daily life, they are more likely now to fall on deaf ears.