October 31, 2017 @ 12:00am

Have you ever had something totally ridiculous tickle your funny bone? Well, this Saturday Night Live skit with Tom Hanks did just that to me. I guess I am not alone. It has had over 10 million views.

October 26, 2017 @ 12:00am


Colleges and universities are on a constant prowl to find and attract new students, but in an increasingly mobile world, what is the best way to reach them?

October 25, 2017 @ 12:00am



Halloween - A time that is celebrated on October 31st in many countries (also known as All Hallow’s Eve) to honor the faithfully departed. Here in America, it’s commercially celebrated by trick-or-treating, going to costume pirates, playing fall games, walking through a haunted house and a big-time favorite—watching horror films.

October 24, 2017 @ 12:00am


Sometimes the smallest source of frustration can lead to the biggest innovation in an industry. Once you identify the major pain point and start work to resolve it, often the solution appears to be simple, yet revolutionary. This is the case with innovation. You need to sweat the small stuff.

October 24, 2017 @ 12:00am


Now that we are closing in on Halloween I thought I would share my favorite Halloween ad with you. Going viral is every ad agency’s dream when it comes to creating a commercial for their client. Well, that’s what happened with this Snickers commercial “Grocery Store Lady."

October 19, 2017 @ 12:00am


You’re a sophisticated CMO in a sophisticated industry, so why should you consider the webinar as a powerful tool in your arsenal? Because, as scrappy and outdated as you think they are, there is no better tool to tell your story and educate your consumers than video. 

October 18, 2017 @ 12:00am


For an advertising medium that began in the 1920’s, radio has shown itself to be a resilient way to deliver brand messaging. But with the rise of digital advertising, many are questioning radio’s continued longevity. Web marketers will tell you it’s dying a slow death while radio marketers will tell you it’s never been more relevant.

The truth? Well, it’s somewhere in the middle.