In the old days (try about two years ago) when it came to discussing political issues on your brand’s social media accounts, there was one prevailing message: DON’T DO IT! There was no surer way, the experts would tell you, to get rapid backlash against your brand and to lose customers.

Then, the 2016 election happened. Today more and more brands have made a habit of dipping their toes into the political pool. Sure, addressing social and political issues on social media can be a digital bear trap. But, for many businesses, it can also be a way to stand out from the crowd, affirm brand values and even reach new prospects.

With Veteran’s Day coming up tomorrow I thought I would share with you one of my favorite commercials.

Some think updating a website is a bothersome chore that only needs to be done when necessary. Others can’t stop adding to their sites and their audience is constantly bombarded with notifications about new updates and features. We take a different approach.

Have you ever had something totally ridiculous tickle your funny bone? Well, this Saturday Night Live skit with Tom Hanks did just that to me. I guess I am not alone. It has had over 10 million views.

Colleges and universities are on a constant prowl to find and attract new students, but in an increasingly mobile world, what is the best way to reach them?

BOO!

Halloween - A time that is celebrated on October 31st in many countries (also known as All Hallow’s Eve) to honor the faithfully departed. Here in America, it’s commercially celebrated by trick-or-treating, going to costume pirates, playing fall games, walking through a haunted house and a big-time favorite—watching horror films.

Sometimes the smallest source of frustration can lead to the biggest innovation in an industry. Once you identify the major pain point and start work to resolve it, often the solution appears to be simple, yet revolutionary. This is the case with innovation. You need to sweat the small stuff.