August 30, 2017 @ 12:00am

Log into Facebook, Twitter, LinkedIn or even Instagram, and what do you see? More likely than not, among candid pics of your friends and event reminders you’re likely to see post after post of content from another source.

Everything from news articles to tutorial videos, funny memes or moving gifs, content is being shared everywhere. If your brand isn’t creating content with shareability in mind, you’re missing out on a huge opportunity. 

August 24, 2017 @ 12:00am

It’s back to school time. Any retail store that sells school supplies is screaming for your attention. Deep discounts, variety, and convenience are all being waved in your face. But how about a little humor to go along with that #2 pencil? Meijer’s did this commercial a few years ago. I think you will enjoy it.

August 23, 2017 @ 12:00am

Wayne Harris, 6AM Marketing Owner and President

Wayne Harris began his career under the golden arches. After obtaining a marketing degree from the University of Illinois in Chicago, Harris started at McDonald’s as a manager trainee. He eventually worked his way up to the position of Director of Operations and Field Service for the Chicago region. While a member of the Chicago Co-op board, he was a part of the team that signed then-rookie Michael Jordan as a spokesperson. Along the way, he also became a franchise owner and, at one point, he owned 11 McDonald’s restaurants in the Madison area.

August 16, 2017 @ 12:00am

No, nothing exploded. It’s just that we’re gonna talk about Pop-Art and how the mid 20th Century’s art EXPLOSION is still an influence today. Fun, huh? 

So what is Pop Art? Well, I’m not going to give a perfect definition, or even try, but I’ll sum up. Basically, it’s the infusion of imagery from popular culture into art, advertising and elements of visual communication. Simple. Got it?

August 14, 2017 @ 12:00am

Lance Armstrong, Nike Sponsorship

Advertisers are finding out that use of celebrities in their commercials can backfire. All it takes is one slip up on the part of that celebrity and your brand gets tarnished right along with them. These three brands had to pull advertisements and stop sponsorships with their celebrity spokespeople following a variety of scandals.

August 02, 2017 @ 12:00am

Beyond giving a clear visual identity, giving our clients a distinctive brand voice is one of our biggest goals at 6AM. That voice becomes a huge part of their brand, shaping communication across all content, from social media to blogs to newspaper ads.

July 27, 2017 @ 12:00am

This week I want to present Google’s "Year in Search of 2016.” Now, you might say, it's 2017, why are you showing us 2016? The reason is that this is a great example of storytelling and finishing an ad that leaves you feeling positive about the circumstance and then, hopefully, the brand.