March 25, 2020 @ 12:00am

Learn from the past ... think of the future; pen in the middle of two pieces of paper

Brands large and small are finding new and creative ways to reach customers during a time of uncertainty amidst the COVID-19 outbreak. While these are great reactionary strategies to remain in front of consumers, the savvy and more disciplined marketers are determined to not overreact but recognize the need to adjust strategies and respond to shifts in consumer behavior driven by the virus.

March 13, 2020 @ 12:00am

Empty college campus

The moment a prospective student first steps foot on your campus can be a special one. A tour of your school … all of the wonderful things it has to offer … seeing new things, meeting new people. Suddenly, it’s home.

But what if it can’t happen?

March 09, 2020 @ 12:00am

microphone and stand in front of a large group of people

Walmart stopped selling handgun ammunition in response to the mass-shooting epidemic in America.

Ben & Jerry’s devotes a page on its website to “Issues We Care About,” including LGBT equality and racial justice.

Penzy’s Spices spent more than $700,00 on Facebook ads supporting the impeachment of Donald Trump.

Brands taking a public stand on social and political issues, not long ago considered taboo, is now accepted — even expected. More are doing it, and consumers are noticing; 70 percent believe it’s important for brands to have a voice when it comes to social and political issues. Taking a strong position on an issue — and following through with action — can improve your brand perception.

January 17, 2020 @ 12:00am

elderly man and young girl embracing and laughing


It’s an accurate term to describe the impact that the growth of data-driven marketing has had over the past decade. Monumental. Radical. Immense. Those work, too. Regardless, the ability to more easily reach target audiences and measure performance has increased efficiency and reduced costs.

December 06, 2019 @ 12:00am

cartoon caricatures showing diverse group of people

As you wander the aisles of the grocery store or scan the tables at a restaurant, do you ever get the feeling more and more people aren’t like you? Or that they don’t look like you? It’s not a feeling; it’s reality.

October 02, 2019 @ 12:00am

Video camera on a science, futuristic background; video marketing

We could overwhelm you with stats and numbers and charts and graphs speaking to the power of video marketing. But we wouldn’t put you through that. No, instead we’re going to summon our inner Bill Nye and tout the benefits of video content through a blend of behavioral science, biology and even a little chemistry.

August 15, 2019 @ 12:00am

four Generation Z teens looking at a phone

When was the last time you saw a Gen-Z teen walking down a sidewalk, oblivious to her surroundings, intently staring down at ... a brochure. Thought so. Take your tired pamphlets and toss them with yesterday's cafeteria fries. If you want to reach tomorrow's college students today, you have to hit them up (and speak their language) where they are, and we all know where that is: on their phones, specifically social media. Learn how to engage with this generation using Snapchat, YouTube and Instagram, and you'll see your campus visits spike.