The explosion of smartphones in the marketplace changed a lot about the world we live in today, but from a marketing perspective, it placed a camera in the pocket of millions of people. That camera can be used to capture hundreds of images that can be uploaded directly to your favorite social media sites, or emailed to your colleagues. That camera can also be used to capture and create videos.

One of the most discouraging parts of trying to engage your customers on social media is the prevalence of internet trolls. No matter the size of your business, the strength of your content or the purity of your intentions, trolls find a way to shoehorn their opinions into your messaging.

From a young age, when he loved making art, John Scapes knew he’d be an artist. Becoming a designer was a natural fit.

A few weeks ago, we discussed what personas are and how a business can use them to create a marketing strategy. Now, let’s take those concepts a bit further and see how personas can be used to buy advertising space and develop a media strategy.

There are many patriotic commercials, but it wasn’t hard to choose this one. We are a country that his thrived on the sweat and sacrifice of our soldiers. 

In one minute Anheuser-Busch captured the feeling of a grateful nation. As we celebrate our nation's independence it is always worth a few extra seconds to remember and thank those that fight to keep us free.  

Have a great 4th of July from all of us at 6AM Marketing. 

Creating great content can feel overwhelming. With the number of other businesses competing for your target’s attention, the impulse is to try and constantly generate new work and to make as much noise as possible. But not only is this counterproductive—the term “content overload” exists for a reason—it’s also exhausting.

Let’s be honest, Google Analytics can be incredibly intimidating. And finding the exact piece of data you’re looking for can feel like looking in a haystack for that proverbial needle. However, never fear! I’m here to break it down into easily digestible chunks, starting with locating demographic and geographic info on your audience.