If you create digital content, you know how hard it can be to connect with the increasing market savvy readers online. Here are three tips to get you writing better content this year.

Ruminating about how Christmas has become too commercialized has become as much a part of the holidays as opening presents and hanging Christmas lights. And no wonder: Holiday spending in the US topped nearly $700 billion last year, or, the GDP of Switzerland.

There are so many great holiday commercials to choose from. You can’t think about holiday commercials without thinking about Coca-Cola.

Well, it’s getting close to Christmas so I thought it might be time to share some Christmas commercials with you. This one goes back quite a-ways. I chose it because it made me laugh. See how times have changed.

The holiday season has inspired some of the most notable advertising campaigns through the years. Let’s talk about a few of them.

This is a sketch I recently worked up for a Big Idea discussion. I know. If only I could have been around to clean up Van Gogh’s brushwork, right?

In my defense, the drawing you see was sketched in the margins of a brainstorm, meant to give a very quick visual of a layout idea. But, when I showed the idea to my Art Director, it was invaluable in quickly relating the concepts.

Here are some tips on how to use sketching and storyboarding in your work. 

At 6AM, we like to say we “think differently.” We look at our clients and try to get inside their brands, mold their websites, make their ads pop off the screen or stand out when you’re driving down the highway. I like to think we’re able to do all this not just because we have the best team of professionals, but because we work together.