January 26, 2018 @ 12:00am


It’s Super Bowl time so for the next few weeks let’s look back at some great Super Bowl ads.

January 17, 2018 @ 12:00am


Facebook is retooling its news feed algorithm to focus more on interactions between family and friends, and less on content from businesses and publishers. While this is great from a user perspective, it’s a potential turning point for brands looking to leverage their presence on the world’s largest social media platform.

January 12, 2018 @ 12:00am


2017 for a lot of folks was a very tough year. We have endured hurricanes, inequalities, international tension, massive fires and much more. But if you look below the surface, many amazing good deeds also happened.

Mass Mutual is giving a voice to some very inspiring acts of kindness that we need to be aware of so we can keep our faith in each other. This two-minute spot helps us all remember we CAN make a difference. It does a great job of tying emotion and gratefulness to a product.

January 03, 2018 @ 12:00am


If you create digital content, you know how hard it can be to connect with the increasing market savvy readers online. Here are three tips to get you writing better content this year.

December 20, 2017 @ 12:00am


Ruminating about how Christmas has become too commercialized has become as much a part of the holidays as opening presents and hanging Christmas lights. And no wonder: Holiday spending in the US topped nearly $700 billion last year, or, the GDP of Switzerland.

December 19, 2017 @ 12:00am


There are so many great holiday commercials to choose from. You can’t think about holiday commercials without thinking about Coca-Cola.

December 12, 2017 @ 12:00am


Well, it’s getting close to Christmas so I thought it might be time to share some Christmas commercials with you. This one goes back quite a-ways. I chose it because it made me laugh. See how times have changed.