July 27, 2017

This week I want to present Google’s "Year in Search of 2016.” Now, you might say, it's 2017, why are you showing us 2016? The reason is that this is a great example of storytelling and finishing an ad that leaves you feeling positive about the circumstance and then, hopefully, the brand.

This ad recalls some of 2016’s most memorable news stories, including, Brexit Trump’s election and the shooting at the Pulse nightclub. Although this spot starts out with some of the negative events that occurred during 2016, a majority of the video highlights some of the really positive things that happened across the globe. In the end, we are feeling hope and excitement about what is good.

With over 15,000,000 views you will see that Google knows how to remind us how much they are interwoven into our lives. Enjoy.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

comments powered by Disqus