Some think updating a website is a bothersome chore that only needs to be done when necessary. Others can’t stop adding to their sites and their audience is constantly bombarded with notifications about new updates and features. We take a different approach.

Our approach to web design is simple – we want to give users a terrific first impression of your brand. We want navigation options to be clear and concise. We want our color palette and design elements to leave a lasting impression. And we want to create “wow” moments that show off our innovative ideas.

While we spend our days (and sometimes nights) designing and building amazing websites for our clients, it was time for us to look at ourselves and our own website to see what areas needed some TLC. It didn’t take long for us to see a refresh was needed.

“People would tell us the site was cool, it was really different than the competition, and we didn’t want to lose that,” said Bill Patton, 6AM’s Executive Creative Director. “So our redesign still needed to be different while addressing what potential clients may be seeking today in a search for an agency.”

So, what did we do? We did what we do for all our clients. We performed an assessment of our competitors, determined what features our users wanted to see, and even conducted a content audit to find out where fresh copy needed to be applied. It took a lot of work, but we’re proud of the new and improved 6AM website.

“We’ve managed to incorporate content which we believe CMO’s in today’s world are looking for in an agency website, but, of course, without sacrificing our edge or showcasing our work,” said Patton.

What do you think of the new design? Leave your thoughts in the comments below!