September 27, 2017 @ 12:00am

Brandalism

If you’ve never heard of “Brandalism” you’re not alone.

Made popular by underground artists such as Banksy, Brandalism takes popular branding and brand messaging and attempts to subvert it, often justifying the act by referencing our inability to escape the constant presence of branding in our everyday lives.

September 14, 2017 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/staff/bill-patton.jpg

We call him Bill, and he loves all things “cool” (especially using the word). Our Executive Coolness Creative Director has worked in advertising for more than 25 years, breaking into the industry in Chicago at Ogilvy & Mather Worldwide, Foote Cone and Belding, and Campbell Mithun Esty. He has produced work for many well-known national and international brands including Gatorade, Coors, Sears, Windex, Boeing, Wilson Sports, Craftsman Tools and Mattel.

September 13, 2017 @ 12:00am

Nike, Just Do It

Nike’s “Just do it.” American Express’s “Don’t leave home without it.” Looking around the corporate landscape can make you feel like a killer tagline is crucial to your brand.

September 12, 2017 @ 12:00am

Ian Mullarney

Try new things and take a risk, those are words Ian, our director of digital, lives by. Concepting, designing, creating, testing, tracking, adjusting and analyzing and then starting all over are all on the “to do” list today.

September 08, 2017 @ 12:00am

Craig McHugh

Craig is a native cheesehead who returned to Madison in 2010 after giving Southern living a go for nearly a decade in Columbia, S.C., where he worked as a newspaper copy editor. When he's not pumping out websites, he's enjoying being near family again and attending Badger sporting events. 

September 06, 2017 @ 12:00am

 

TWSBI-ECO

Americans throw away an estimated 1.6 billion disposable pens each year and for good reason: They’re uncomfortable and they perform poorly. My goal is to get you, my fellow writers, to change how you think about making marks on paper, to ditch that Bic. Designers have the Creative Suite. Social Media folks have their iPhones, cameras ever ready. You? You deserve a fountain pen.

August 30, 2017 @ 12:00am

Glamping

Campers now have a better offer if tents and lack of plumbing are not their thing. Airbnb recently partnered with the National Park Foundation to provide outdoor enthusiasts a new option to get outdoors, but still sleep inside. The new Airbnb accommodations will include travel trailers, tepees and mountain lodges in addition to more traditional housing such as homes or condos.