September 14, 2017 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/staff/bill-patton.jpg

We call him Bill, and he loves all things “cool” (especially using the word). Our Executive Coolness Creative Director has worked in advertising for more than 25 years, breaking into the industry in Chicago at Ogilvy & Mather Worldwide, Foote Cone and Belding, and Campbell Mithun Esty. He has produced work for many well-known national and international brands including Gatorade, Coors, Sears, Windex, Boeing, Wilson Sports, Craftsman Tools and Mattel.

September 13, 2017 @ 12:00am

Nike, Just Do It

Nike’s “Just do it.” American Express’s “Don’t leave home without it.” Looking around the corporate landscape can make you feel like a killer tagline is crucial to your brand.

September 12, 2017 @ 12:00am

Ian Mullarney

Try new things and take a risk, those are words Ian, our director of digital, lives by. Concepting, designing, creating, testing, tracking, adjusting and analyzing and then starting all over are all on the “to do” list today.

September 12, 2017 @ 12:00am

Lynn Marolt

From a very young age, Lynn was always striving to be seen as someone with a story to tell. As an identical twin, Lynn grew up understanding the importance of branding yourself to stand out from the pack. She decided to channel her passion for branding into a degree in advertising and marketing and has been helping others create and manage their image in the world ever since. All of that, of course, with her added twist of country music influence, red lipstick and Elvis impersonations. 

September 08, 2017 @ 12:00am

Craig McHugh

Craig is a native cheesehead who returned to Madison in 2010 after giving Southern living a go for nearly a decade in Columbia, S.C., where he worked as a newspaper copy editor. When he's not pumping out websites, he's enjoying being near family again and attending Badger sporting events. 

September 08, 2017 @ 12:00am

Micah

Micah has a Bachelors and a Masters in Creative Writing, as well as an Associate’s Degree in Graphic Design. He's written for newspapers, literary journals and other printed and digital media, and he taught writing for three years. He has worked as a landscaper, book seller, teacher and other, stranger jobs. In addition to a human family, he has a dog, a cat and four chickens.

September 06, 2017 @ 12:00am

 

TWSBI-ECO

Americans throw away an estimated 1.6 billion disposable pens each year and for good reason: They’re uncomfortable and they perform poorly. My goal is to get you, my fellow writers, to change how you think about making marks on paper, to ditch that Bic. Designers have the Creative Suite. Social Media folks have their iPhones, cameras ever ready. You? You deserve a fountain pen.