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September 08, 2017 @ 12:00am

Sydney Smith

A former East Coaster with a love of pugs, Sydney Smith joined the 6AM Marketing team in March 2017. Prior to moving to the mid-west, Sydney was the Social Media Marketing Manager for the National Federation of Independent Business (NFIB), the nation's largest trade association for small business owners. When she wasn't busy providing live coverage of the 2016 Presidential Election, she was obtaining her Master's in Interactive Media from Quinnipiac University. Sydney also holds a Communications degree from Florida State University. 

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September 06, 2017 @ 12:00am

 

TWSBI-ECO

Americans throw away an estimated 1.6 billion disposable pens each year and for good reason: They’re uncomfortable and they perform poorly. My goal is to get you, my fellow writers, to change how you think about making marks on paper, to ditch that Bic. Designers have the Creative Suite. Social Media folks have their iPhones, cameras ever ready. You? You deserve a fountain pen.

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August 30, 2017 @ 12:00am

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Log into Facebook, Twitter, LinkedIn or even Instagram, and what do you see? More likely than not, among candid pics of your friends and event reminders you’re likely to see post after post of content from another source.

Everything from news articles to tutorial videos, funny memes or moving gifs, content is being shared everywhere. If your brand isn’t creating content with shareability in mind, you’re missing out on a huge opportunity. 

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August 30, 2017 @ 12:00am

Digital Experience is Patient Experience

Each time a patient clicks on your website, “likes” your hospital or clinic on social media, or even just Googles your healthcare services, they are entering into your digital patient experience. Each time they encounter an error message on your website, or can’t schedule an appointment online, or even can’t find if your providers offer a specific procedure, those experiences chip away at their impression of your brand.

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August 30, 2017 @ 12:00am

Insurance

How are you competing with on-demand start-ups developing products, such as microinsurance? If you’re not tracking this, and a few other trends, here’s a quick update. 

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August 30, 2017 @ 12:00am

Glamping

Campers now have a better offer if tents and lack of plumbing are not their thing. Airbnb recently partnered with the National Park Foundation to provide outdoor enthusiasts a new option to get outdoors, but still sleep inside. The new Airbnb accommodations will include travel trailers, tepees and mountain lodges in addition to more traditional housing such as homes or condos.

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August 24, 2017 @ 12:00am

It’s back to school time. Any retail store that sells school supplies is screaming for your attention. Deep discounts, variety, and convenience are all being waved in your face. But how about a little humor to go along with that #2 pencil? Meijer’s did this commercial a few years ago. I think you will enjoy it.

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