AI-generated image

A David and Goliath Experiment

Hello, interested reader. I am but a humble copywriter for 6AM Marketing in Madison, WI, and I have decided to take AI down … a peg. This started as a simple idea: a blog post about AI’s role in marketing. Zzzzzz, right? Then I thought, well, if I’m gonna do a post on a topic that already has a million blogs, I might as well just have AI write the damn thing itself. So that’s what I did.

Well, I quickly realized that I couldn’t – Nay, that I didn’t WANT to – put my name on what AI put out.

With all this talk of AI being the next big thing and people ruining their pants thinking it’s going to take over, I couldn’t help but notice some of its shortcomings. Well, let’s just read through it together, shall we?

Unleashing the Future: How AI is Transforming the Landscape of Marketing

In the ever-evolving realm of marketing, where strategies and trends shift at lightning speed, a new force has emerged as a game-changer: artificial intelligence (AI). This innovative technology has stepped onto the stage with its ability to revolutionize the way businesses connect with consumers, understand their preferences, and craft personalized experiences like never before.

Hi, it’s me, human copywriter aga

This image was generated by Open AI Dall*E 2, keywords: "The underground lair of an all knowing, all seeing mechanical artist."

So, 2023 has ushered in the era of legitimately applying artificial intelligence to the world of art. Recently, we’ve seen a pretty cool influx of AI into everything from our friends’ illustrated selfies to their animated social posts and, unless you’re living under a rock, you’ve read some of the AI-generated text from Chat GPT. And it’s all rather novel, fun, interesting, even alluring. Perhaps you’ve even signed up to scan your face to make some AI-generated keepsake, but as an industry professional, what do we really think, or even understand, about this next phase of technology?

A FAMILIAR STORY

You just moved to a new apartment and are finishing filling the space by searching for sheets, a chair, and some shelving units online. As you go to work the next day and open a browser to check your email, you get an ad promoting the very sheets you had been looking at on your phone. You send a text to your friend about how creepy the ad is and make a mental note not to buy sheets from that company. 

It’s a scene that plays out in one way or another for users across the country every day since the start of hyper-targeted ads. Even as people working in the industry, creating and promoting ads of our own, we still wonder how this one specifically got to us. Or, even feel a bit spooked by how accurately Google guesses what we were going to search.

Well, Apple and Google are raring up to change all of that... 

Cancelling or postponing events has been the norm during the COVID-19 pandemic. Sure, rescheduling your Caribbean vacation is a bummer. But what about not having a traditional college commencement, postponing your wedding or putting off retirement? Studies show that the trend of missing or rescheduling major life events has a significant impact on the customer journey, changing the way marketers entice people to take this new journey.

What do marketers do when the clean, upward trajectory of life stages is turned on its head? What they always do: adapt and overcome.

We’ll be the first to say it: COVID-19 has changed marketing for the better. Why? Because it forced marketers to think outside the box in new ways. To reach their target audiences, who were burrowed in their homes, leaving only when they absolutely needed to, marketers had to test a combination of old and new marketing tactics. So which of the tactics that produced results in 2020 will carry over into 2021? And what new trends should you look out for in the new year? We have the answers.

Positive social interactions with your customers on social media lead to the prized testimonial

Your customers are your best salespeople—even in the digital age—but word of mouth travels differently nowadays. A positive online review of your business, especially a negative one, can reach a lot of people—quickly. Platforms such as Facebook, Instagram and Twitter are popular places for customers to leave and read reviews. This can be great for your business. Or it can be devastating.

1. You have spent a majority of your life in the age of instant gratification via technology. How has this impacted the way you build a campaign for a new client?

With the age of instant gratification comes the age of great expectations. Despite that people expect to receive something instantly, they also expect it to be of the highest quality. Having grown up in a time when technology began to takeover communication, I know how easy it is to feel a constant need to be ahead of everything. The best thing I can do for my clients is take a step back and work in the present, rather than constantly worry about my next move. That way I don’t miss anything important, and I take my time to get the campaign right the first time. So, yeah, instant gratification definitely impacts the way you have to think in marketing.