August 08, 2019 @ 12:00am

millennial sitting at a table looking over his finances

Ah, those tricky millennials. We think we know exactly who they are, but do we, really? There are a lot of myths out there about this generation, making them a difficult target for financial institutions looking to appeal to a growing market.

So instead of trying to figure out which perceptions of millennials are accurate and which aren’t, it’s best to stick to the facts — yes, we’re talking about hard numbers, data, facts. We’ve compiled five that are especially important as it relates to financial services marketing, along with some actionable items to help you gain traction in your marketing efforts with millennials.

July 31, 2019 @ 12:00am

Pen, tablet, stethoscope and eyeglasses lying on top of charts and graphs

As an industry professional, you know how difficult it is to stay on top of the ever-changing landscape of healthcare marketing. From new platforms to the always-expanding role of digital to the often-overwhelming amount of data and analytics, it all can be a bit much sometimes, right?

We’re here to help. Leaning on our extensive experience in healthcare marketing, along with takeaways from our recent attendance at the Summit on Healthcare Marketing & Physician Strategies plus some good old fashion research, we have identified five key statistics you need to know. We went a step further and provided easy, actionable tips you can incorporate as you try to keep pace in this challenging healthcare marketing race.

July 11, 2019 @ 12:00am

Geo marketing: zone in on your target audience; aerial view of a golf course marked with a boundary and overlayed with two Verona Area Chamber of Commerce digital golf ads

 

A lot of people are passionate about sports; same goes for travel. Combine the two, and you get what is believed to be the fastest growing segment in the travel industry: sports tourism, which is a $1.7 trillion business (Plunkett Research Group). It encompasses those who travel to a destination to:

  • Watch a sporting event;
  • Visit a sports attraction, such as a hall of fame;
  • Participate in a sporting activity.
September 19, 2018 @ 12:00am

Jill Skowronski

Jill Skowronski, 6AM’s Strategy Whisperer (aka the Director of Strategy & Accounts), might be from Illinois, but her heart belongs behind the Cheddar Curtain of Wisconsin. After receiving an MBA from Illinois State, she moved to Madison, WI without knowing a single soul. In the 15 years that followed she has made a name for herself in the state for her creative thinking and customer relationship management style, winning a 40 Under 40 from “In Business Magazine” at age 29, a Dane County Small Business Award, a Family Business of the Year Award and a Spirit of Hospitality nomination for the city of Madison.

September 13, 2018 @ 12:00am

WebAward trophy

The only thing that makes us more excited than our clients doing well is when we get the opportunity to celebrate with them, and recently we got some news that had us reaching for the confetti. TRICOR Insurance and 6AM won a 2018 WebAward for our collaboration on the TRICOR Insurance website. Judging was based on design, innovation, content, technology, interactivity, copywriting and ease of use. It was even pitted against website executions from insurance industry giants Geico, American Family, Liberty Mutual and others.

August 21, 2018 @ 12:00am

Trouble identifying your consumer? Check their shampoo.

What would you say if I told you we can identify and reach your target audience with one question?  

You read that right. One question that will tell you everything you need in order to make sure you’re talking to the right person at the right time with the right message. It’s easy: What kind of shampoo do you buy?

Crazy? Maybe. But here’s the thought process.

August 08, 2018 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/healthcare2.jpg

Competing on customer experience is the name of the game in business these days, and healthcare is no exception. You know that as a HC marketer. Ultimately, all patients are customers—what changed is that now they act like customers when making healthcare decisions, which means they want easy access to information, 24/7. On top of that, they want a variety of information sources, like independent reviews, and they want each and every transaction to be easy and seamless. They want Amazon for healthcare.