The Skinny, 6AM Marketing & Advertising Blog

September 21, 2017 @ 12:00am

Today if you want to win customers you need to create a deeper connection with them. It’s no longer good enough to simply market to them. They want to know that the product that they are purchasing is coming from a company that cares about more than just the bottom line. This is a trend that will only grow stronger. Take a minute to see what Coca-Cola has done to connect with folks and show that they are more than just a soda.

September 14, 2017 @ 12:00am


We call him Bill, and he loves all things “cool” (especially using the word). Our Executive Coolness Creative Director has worked in advertising for almost 30 years, breaking into the industry in Chicago at Ogilvy & Mather Worldwide, Foote Cone and Belding, and Campbell Mithun Esty. He has produced work for many well-known national and international brands including Gatorade, Coors, Sears, Windex, Boeing, Wilson Sports, Craftsman Tools and Mattel.

September 13, 2017 @ 12:00am

Nike, Just Do It

Nike’s “Just do it.” American Express’s “Don’t leave home without it.” Looking around the corporate landscape can make you feel like a killer tagline is crucial to your brand.

September 12, 2017 @ 12:00am

Ian Mullarney, 6AM Marketing

Try new things and take a risk, those are words Ian, our director of digital, lives by. Concepting, designing, creating, testing, tracking, adjusting and analyzing and then starting all over are all on the “to do” list today.

September 12, 2017 @ 12:00am

Lynn Marolt, 6AM Marketing

From a very young age, Lynn was always striving to be seen as someone with a story to tell. As an identical twin, Lynn grew up understanding the importance of branding yourself to stand out from the pack. She decided to channel her passion for branding into a degree in advertising and marketing and has been helping others create and manage their image in the world ever since. All of that, of course, with her added twist of country music influence, red lipstick and Elvis impersonations. 

September 08, 2017 @ 12:00am

Sydney Smith, 6AM Marketing

A former East Coaster with a love of pugs, Sydney Smith joined the 6AM Marketing team in March 2017. Prior to moving to the mid-west, Sydney was the Social Media Marketing Manager for the National Federation of Independent Business (NFIB), the nation's largest trade association for small business owners. When she wasn't busy providing live coverage of the 2016 Presidential Election, she was obtaining her Master's in Interactive Media from Quinnipiac University. Sydney also holds a Communications degree from Florida State University. 

September 08, 2017 @ 12:00am

Craig McHugh, 6AM Marketing

Craig is a native cheesehead who returned to Madison in 2010 after giving Southern living a go for nearly a decade in Columbia, S.C., where he worked as a newspaper copy editor. When he's not pumping out websites, he's enjoying being near family again and attending Badger sporting events.