August 30, 2017 @ 12:00am

Digital Experience is Patient Experience

Each time a patient clicks on your website, “likes” your hospital or clinic on social media, or even just Googles your healthcare services, they are entering into your digital patient experience. Each time they encounter an error message on your website, or can’t schedule an appointment online, or even can’t find if your providers offer a specific procedure, those experiences chip away at their impression of your brand.

August 30, 2017 @ 12:00am

Insurance

How are you competing with on-demand start-ups developing products, such as microinsurance? If you’re not tracking this, and a few other trends, here’s a quick update. 

August 30, 2017 @ 12:00am

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Log into Facebook, Twitter, LinkedIn or even Instagram, and what do you see? More likely than not, among candid pics of your friends and event reminders you’re likely to see post after post of content from another source.

Everything from news articles to tutorial videos, funny memes or moving gifs, content is being shared everywhere. If your brand isn’t creating content with shareability in mind, you’re missing out on a huge opportunity. 

August 24, 2017 @ 12:00am

It’s back to school time. Any retail store that sells school supplies is screaming for your attention. Deep discounts, variety, and convenience are all being waved in your face. But how about a little humor to go along with that #2 pencil? Meijer’s did this commercial a few years ago. I think you will enjoy it.

August 23, 2017 @ 12:00am

Wayne Harris, 6AM Marketing Owner and President

Wayne Harris began his career under the golden arches. After obtaining a marketing degree from the University of Illinois in Chicago, Harris started at McDonald’s as a manager trainee. He eventually worked his way up to the position of Director of Operations and Field Service for the Chicago region. While a member of the Chicago Co-op board, he was a part of the team that signed then-rookie Michael Jordan as a spokesperson. Along the way, he also became a franchise owner and, at one point, he owned 11 McDonald’s restaurants in the Madison area.

August 16, 2017 @ 12:00am

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No, nothing exploded. It’s just that we’re gonna talk about Pop-Art and how the mid 20th Century’s art EXPLOSION is still an influence today. Fun, huh? 

So what is Pop Art? Well, I’m not going to give a perfect definition, or even try, but I’ll sum up. Basically, it’s the infusion of imagery from popular culture into art, advertising and elements of visual communication. Simple. Got it?

August 14, 2017 @ 12:00am

Lance Armstrong, Nike Sponsorship

Advertisers are finding out that use of celebrities in their commercials can backfire. All it takes is one slip up on the part of that celebrity and your brand gets tarnished right along with them. These three brands had to pull advertisements and stop sponsorships with their celebrity spokespeople following a variety of scandals.