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June 21, 2017 @ 12:00am

Google Analytics

Let’s be honest, Google Analytics can be incredibly intimidating. And finding the exact piece of data you’re looking for can feel like looking in a haystack for that proverbial needle. However, never fear! I’m here to break it down into easily digestible chunks, starting with locating demographic and geographic info on your audience.

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June 16, 2017 @ 12:00am

Okay, it’s almost Father’s Day and I promised you some fun this week. Here are 3 short spots that will put a smile on your face.

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June 14, 2017 @ 12:00am

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Take it from a writer; there is nothing more intimidating than a blank page. Or in the case of a novice marketer, a brand new social media account.

It’s not overwhelming because there is nothing to say, it’s because there is so much to say. Between videos, articles, GIFs, stand-alone graphics and pictures there are endless possibilities to show your audience who your brand is. How do you start? 

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June 09, 2017 @ 12:00am

As you think about Father’s Day I want to share a video with you that was done to honor dads.

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June 07, 2017 @ 12:00am

Google “disruptive advertising” and you’re likely to get a number of very different definitions, and if you make the mistake of YouTubing it, prepare yourself for some unsettling stuff.

Truth’s “Body Bags” comes to mind.

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June 01, 2017 @ 12:00am

 Healthcare technology

As a healthcare marketing director/executive, I am sure you are bombarded with digital transformation solutions every day. You use, manage or integrate with CRMs, EMRs, PRMs, SEO/SEM, CMS, Google Analytics, etc. etc. Add them all together and they equal more patients and higher profitability, right? When integrated correctly this can happen. At the end of the day, without a clear strategy of what you hope to achieve, it’s just a bunch of technology sitting in silos.

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June 01, 2017 @ 12:00am

It might be a good time for United Airlines to look to its past for inspiration on customer service.

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