http://6ammarketing.com/sites/6ammarketing.com/assets/images/default/TheSkinny.png

August 30, 2017 @ 12:00am

Insurance

How are you competing with on-demand start-ups developing products, such as microinsurance? If you’re not tracking this, and a few other trends, here’s a quick update. 

Read More >
Comments
August 30, 2017 @ 12:00am

Glamping

Campers now have a better offer if tents and lack of plumbing are not their thing. Airbnb recently partnered with the National Park Foundation to provide outdoor enthusiasts a new option to get outdoors, but still sleep inside. The new Airbnb accommodations will include travel trailers, tepees and mountain lodges in addition to more traditional housing such as homes or condos.

Read More >
Comments
August 24, 2017 @ 12:00am

It’s back to school time. Any retail store that sells school supplies is screaming for your attention. Deep discounts, variety, and convenience are all being waved in your face. But how about a little humor to go along with that #2 pencil? Meijer’s did this commercial a few years ago. I think you will enjoy it.

Read More >
Comments
August 23, 2017 @ 12:00am

Wayne Harris, 6AM Marketing Owner and President

Wayne Harris began his career under the golden arches. After obtaining a marketing degree from the University of Illinois in Chicago, Harris started at McDonald’s as a manager trainee. He eventually worked his way up to the position of Director of Operations and Field Service for the Chicago region. While a member of the Chicago Co-op board, he was a part of the team that signed then-rookie Michael Jordan as a spokesperson. Along the way, he also became a franchise owner and, at one point, he owned 11 McDonald’s restaurants in the Madison area.

Read More >
Comments
August 16, 2017 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/warhol.png http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/marilyn.png

No, nothing exploded. It’s just that we’re gonna talk about Pop-Art and how the mid 20th Century’s art EXPLOSION is still an influence today. Fun, huh? 

So what is Pop Art? Well, I’m not going to give a perfect definition, or even try, but I’ll sum up. Basically, it’s the infusion of imagery from popular culture into art, advertising and elements of visual communication. Simple. Got it?

Read More >
Comments
August 14, 2017 @ 12:00am

Lance Armstrong, Nike Sponsorship

Advertisers are finding out that use of celebrities in their commercials can backfire. All it takes is one slip up on the part of that celebrity and your brand gets tarnished right along with them. These three brands had to pull advertisements and stop sponsorships with their celebrity spokespeople following a variety of scandals.

Read More >
Comments
August 09, 2017 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/lisa-smith-headshot.png

I am a firm believer in taking the road less traveled.

I spent the first 15 years of my career working all over the country as a commercial Interior Designer before transitioning into marketing and advertising. I spent much of my early career designing retail stores, which are all about creating a three-dimensional branded experience. A store is a physical representation of a brand and the products that brand sells, right? I learned a lot about branding.

Read More >
Comments