March 07, 2018 @ 12:00am

Every March, college basketball teams across the country get ready to enter the 64 team, winner-takes-all scrum we call “March Madness.” By now, it’s ritual: Bosses and managers across the nation can expect right around four billion dollars in lost worker productivity, with employees filling out brackets, trash talking and talking shop on social media (63 million engagements in 2017, and that’s only tournament-specific handles), checking in on tournament progress online and otherwise giving in to the “madness.”

March 07, 2018 @ 12:00am

Guinness, St. Patricks Day

St. Patrick's Day is just around the corner. Do you know which advertiser basically owns St. Patty’s Day?

February 14, 2018 @ 12:00am

Cupid, in classical mythology, is the god of desire, love, attraction and affection. He’s portrayed in pop culture as the one who will strike you through the heart with his love arrow. Whatever, right? But how is Cupid portrayed, or more appropriately, utilized today in advertising? Let’s take a look.

February 07, 2018 @ 12:00am

As a holiday invented by marketers, Valentine’s Day can be a blast for brands looking to have some fun. This Valentine’s Day, try one of these three techniques to give people a new way to see your business.

January 31, 2018 @ 12:00am

It’s hard to believe, but kickoff for Super Bowl LII is this Sunday! While it’s been fun to get an advanced look at some of the ads that will play during the big game, here at 6AM we’re taking bets to see which brand ends up with the evening’s best and most surprising commercial.

January 26, 2018 @ 12:00am

It’s Super Bowl time so for the next few weeks let’s look back at some great Super Bowl ads.

January 17, 2018 @ 12:00am

Facebook is retooling its news feed algorithm to focus more on interactions between family and friends, and less on content from businesses and publishers. While this is great from a user perspective, it’s a potential turning point for brands looking to leverage their presence on the world’s largest social media platform.