Advertisers must constantly keep up with the trends, from the season’s hottest colors, to the lingo that has seeped into our daily vernacular. While some trends happen due to political or social movements, others begin thanks to viral incidents courtesy of reality TV or spontaneous moments caught on SnapChat. This writer’s favorite new trend is the inclusion of a certain small, yet undeniably spunky pet known as the pug.

Few people are unfamiliar with the name Ray Kroc, the founder of the McDonald’s franchise. There are countless articles and books about the business genius behind one of the most successful franchises in the world. But unlike most, I was lucky enough to work with the man for several years. During that time, he taught me a lot about the relationship between brand and customer experience without ever putting those words together.

As a healthcare marketer, you are bombarded with digital transformation solutions every day. You use, manage or integrate with CRMs, EMRs, a CMS platform, SEO/SEM, Google Analytics and AdWords and more. It can be as confusing as it is frustrating, but when integrated properly, these tools break down your technology silos and provide greater internal efficiencies with more effective external communications. At the end of the day, without a clear strategy for how to leverage this technology for marketing, it’s just a bunch of extra work and a nightmare when comes to reporting.

This week I am not showing you a commercial, I am showing you a video done on a smartphone about a customer experience that now has over 7 million views. 

Every March, college basketball teams across the country get ready to enter the 64 team, winner-takes-all scrum we call “March Madness.” By now, it’s ritual: Bosses and managers across the nation can expect right around four billion dollars in lost worker productivity, with employees filling out brackets, trash talking and talking shop on social media (63 million engagements in 2017, and that’s only tournament-specific handles), checking in on tournament progress online and otherwise giving in to the “madness.”

St. Patrick's Day is just around the corner. Do you know which advertiser basically owns St. Patty’s Day?

Cupid, in classical mythology, is the god of desire, love, attraction and affection. He’s portrayed in pop culture as the one who will strike you through the heart with his love arrow. Whatever, right? But how is Cupid portrayed, or more appropriately, utilized today in advertising? Let’s take a look.