June 01, 2017 @ 12:00am

It might be a good time for United Airlines to look to its past for inspiration on customer service.

June 01, 2017 @ 12:00am

 Healthcare technology

As a healthcare marketing director/executive, I am sure you are bombarded with digital transformation solutions every day. You use, manage or integrate with CRMs, EMRs, PRMs, SEO/SEM, CMS, Google Analytics, etc. etc. Add them all together and they equal more patients and higher profitability, right? When integrated correctly this can happen. At the end of the day, without a clear strategy of what you hope to achieve, it’s just a bunch of technology sitting in silos.

May 31, 2017 @ 12:00am

ATM Infographic

A recent article by American Banker highlights how big banks are investing millions in upgrading their ATM experience. 

JPMorgan Chase and Bank of America—which operate more than 15,000 ATM—recently began rolling out sleek machines that look and feel like iPads. But cash withdrawals have stagnated as younger consumers are drawn to online and mobile banking. Clearly, digital is the future.

May 31, 2017 @ 12:00am

Business personas

Let’s say you’ve decided to start your own small business; you’ve been passionate about candles for a long time, and your new business is making and selling candles. As part of your business plan, you’ve found a workspace, purchased the supplies to get your first batch going, filed all necessary paperwork and even found a designer to design and print the labels for your candles. Next on the “to do” list is to get business cards printed and your own website launched. You’re feeling great about your plans, but a month later you’re struggling to find customers. What went wrong?

May 24, 2017 @ 12:00am

Eddie the Terrible

One of the challenges facing content writers is producing work that’s compelling, but still earns measurables like clicks and retweets, satisfying clients and advertisers. On the one hand, you want to write entertaining and informative content, drumming up brand interest. On the other, it must be provably effective, with numbers to back it up.

May 17, 2017 @ 12:00am

What is search engine optimizationIf you Google the term “SEO” you will receive 515 million results in less than a second. That’s how many resources have been dedicated to documenting and explaining the concept behind Google’s search algorithm. Despite all the literature available, business owners large and small are constantly asking, “What is SEO, and why does my website need it?”

May 12, 2017 @ 12:00am

Van Gogh

It’s May, and Mother’s Day is this Sunday. Is everyone ready to purchase flowers for Mom?

Obviously, flowers are beautiful. So beautiful and organic, they happened to be the subject of still-life art through the years.