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June 14, 2017 @ 12:00am

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Take it from a writer; there is nothing more intimidating than a blank page. Or in the case of a novice marketer, a brand new social media account.

It’s not overwhelming because there is nothing to say, it’s because there is so much to say. Between videos, articles, GIFs, stand-alone graphics and pictures there are endless possibilities to show your audience who your brand is. How do you start? 

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June 09, 2017 @ 12:00am

As you think about Father’s Day I want to share a video with you that was done to honor dads.

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June 07, 2017 @ 12:00am

Google “disruptive advertising” and you’re likely to get a number of very different definitions, and if you make the mistake of YouTubing it, prepare yourself for some unsettling stuff.

Truth’s “Body Bags” comes to mind.

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June 01, 2017 @ 12:00am

 Healthcare technology

As a healthcare marketing director/executive, I am sure you are bombarded with digital transformation solutions every day. You use, manage or integrate with CRMs, EMRs, PRMs, SEO/SEM, CMS, Google Analytics, etc. etc. Add them all together and they equal more patients and higher profitability, right? When integrated correctly this can happen. At the end of the day, without a clear strategy of what you hope to achieve, it’s just a bunch of technology sitting in silos.

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June 01, 2017 @ 12:00am

It might be a good time for United Airlines to look to its past for inspiration on customer service.

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May 31, 2017 @ 12:00am

Business personas

Let’s say you’ve decided to start your own small business; you’ve been passionate about candles for a long time, and your new business is making and selling candles. As part of your business plan, you’ve found a workspace, purchased the supplies to get your first batch going, filed all necessary paperwork and even found a designer to design and print the labels for your candles. Next on the “to do” list is to get business cards printed and your own website launched. You’re feeling great about your plans, but a month later you’re struggling to find customers. What went wrong?

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May 31, 2017 @ 12:00am

ATM Infographic

A recent article by American Banker highlights how big banks are investing millions in upgrading their ATM experience. 

JPMorgan Chase and Bank of America—which operate more than 15,000 ATM—recently began rolling out sleek machines that look and feel like iPads. But cash withdrawals have stagnated as younger consumers are drawn to online and mobile banking. Clearly, digital is the future.

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