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May 31, 2017 @ 12:00am

Business personas

Let’s say you’ve decided to start your own small business; you’ve been passionate about candles for a long time, and your new business is making and selling candles. As part of your business plan, you’ve found a workspace, purchased the supplies to get your first batch going, filed all necessary paperwork and even found a designer to design and print the labels for your candles. Next on the “to do” list is to get business cards printed and your own website launched. You’re feeling great about your plans, but a month later you’re struggling to find customers. What went wrong?

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May 31, 2017 @ 12:00am

ATM Infographic

A recent article by American Banker highlights how big banks are investing millions in upgrading their ATM experience. 

JPMorgan Chase and Bank of America—which operate more than 15,000 ATM—recently began rolling out sleek machines that look and feel like iPads. But cash withdrawals have stagnated as younger consumers are drawn to online and mobile banking. Clearly, digital is the future.

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May 24, 2017 @ 12:00am

Eddie the Terrible

One of the challenges facing content writers is producing work that’s compelling, but still earns measurables like clicks and retweets, satisfying clients and advertisers. On the one hand, you want to write entertaining and informative content, drumming up brand interest. On the other, it must be provably effective, with numbers to back it up.

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May 17, 2017 @ 12:00am

What is search engine optimizationIf you Google the term “SEO” you will receive 515 million results in less than a second. That’s how many resources have been dedicated to documenting and explaining the concept behind Google’s search algorithm. Despite all the literature available, business owners large and small are constantly asking, “What is SEO, and why does my website need it?”

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May 12, 2017 @ 12:00am

Van Gogh

It’s May, and Mother’s Day is this Sunday. Is everyone ready to purchase flowers for Mom?

Obviously, flowers are beautiful. So beautiful and organic, they happened to be the subject of still-life art through the years.

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May 10, 2017 @ 12:00am

social media

In the past several weeks, I’ve gotten this question a lot. More and more advertisers and marketers are commenting that they are seeing predominantly Baby Boomers on Facebook, not Millennials, and it's causing some questions. Namely, if Facebook is no longer relevant to a younger demographic, then what's the next big social media platform?

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May 09, 2017 @ 12:00am

Thank you, Mom Campaign, P&G

With Mother’s Day coming up I thought I would post a great commercial whose theme is about Moms. 

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