August 14, 2017 @ 12:00am

Lance Armstrong, Nike Sponsorship

Advertisers are finding out that use of celebrities in their commercials can backfire. All it takes is one slip up on the part of that celebrity and your brand gets tarnished right along with them. These three brands had to pull advertisements and stop sponsorships with their celebrity spokespeople following a variety of scandals.

August 02, 2017 @ 12:00am

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Beyond giving a clear visual identity, giving our clients a distinctive brand voice is one of our biggest goals at 6AM. That voice becomes a huge part of their brand, shaping communication across all content, from social media to blogs to newspaper ads.

July 27, 2017 @ 12:00am

This week I want to present Google’s "Year in Search of 2016.” Now, you might say, it's 2017, why are you showing us 2016? The reason is that this is a great example of storytelling and finishing an ad that leaves you feeling positive about the circumstance and then, hopefully, the brand.

July 26, 2017 @ 12:00am

Live Streaming

The explosion of smartphones in the marketplace changed a lot about the world we live in today, but from a marketing perspective, it placed a camera in the pocket of millions of people. That camera can be used to capture hundreds of images that can be uploaded directly to your favorite social media sites, or emailed to your colleagues. That camera can also be used to capture and create videos.

July 19, 2017 @ 12:00am

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One of the most discouraging parts of trying to engage your customers on social media is the prevalence of internet trolls. No matter the size of your business, the strength of your content or the purity of your intentions, trolls find a way to shoehorn their opinions into your messaging.

July 12, 2017 @ 12:00am

John Scapes, 6AM Art Director

From a young age, when he loved making art, John Scapes knew he’d be an artist. Becoming a designer was a natural fit.

July 05, 2017 @ 12:00am

Personas and media planning

A few weeks ago, we discussed what personas are and how a business can use them to create a marketing strategy. Now, let’s take those concepts a bit further and see how personas can be used to buy advertising space and develop a media strategy.