What would you say if I told you we can identify and reach your target audience with one question?  

You read that right. One question that will tell you everything you need in order to make sure you’re talking to the right person at the right time with the right message. It’s easy: What kind of shampoo do you buy?

Crazy? Maybe. But here’s the thought process.

Competing on customer experience is the name of the game in business these days, and healthcare is no exception. You know that as a HC marketer. Ultimately, all patients are customers—what changed is that now they act like customers when making healthcare decisions, which means they want easy access to information, 24/7. On top of that, they want a variety of information sources, like independent reviews, and they want each and every transaction to be easy and seamless. They want Amazon for healthcare.

There was a time not too long ago when the home page of your website HAD TO HAVE what was commonly referred to as a “slider”: a series of images or promotions gracefully sliding across the top of the page to help steer users to important parts of the site or alert them to vital content.

Part One: The Operations Fanatic

This is the first of a four-part series on what it takes to run a successful restaurant/chain with multi-unit growth.

 Image courtesy of David Sifry

Most of you reading this are already running a restaurant or restaurant chain. Some may consider my advice elementary, some will find it a good reminder of best practices, but hopefully all of you will get a few nuggets that help you have more fun and make more money.  

Does it ever feel as if getting through your healthcare marketing plan each month is like you and your team are running a Tough Mudder? (For those that don’t know Tough Mudder, it’s like an extreme obstacle race that tests your physical and mental prowess).

In business, there’s no magical solution for success. So when someone brings up “content marketing” as a way to increase everything from brand awareness to profit, you’re probably thinking they’re selling you something.

You’re right to be suspicious.

Healthcare Marketing is at a turning point, and my time at the 2018 Healthcare Marketing & Physician Strategies Summit helped solidify my opinion on the matter.