January 12, 2018 @ 12:00am


2017 for a lot of folks was a very tough year. We have endured hurricanes, inequalities, international tension, massive fires and much more. But if you look below the surface, many amazing good deeds also happened.

Mass Mutual is giving a voice to some very inspiring acts of kindness that we need to be aware of so we can keep our faith in each other. This two-minute spot helps us all remember we CAN make a difference. It does a great job of tying emotion and gratefulness to a product.

January 03, 2018 @ 12:00am


If you create digital content, you know how hard it can be to connect with the increasing market savvy readers online. Here are three tips to get you writing better content this year.

December 20, 2017 @ 12:00am


Ruminating about how Christmas has become too commercialized has become as much a part of the holidays as opening presents and hanging Christmas lights. And no wonder: Holiday spending in the US topped nearly $700 billion last year, or, the GDP of Switzerland.

December 19, 2017 @ 12:00am


There are so many great holiday commercials to choose from. You can’t think about holiday commercials without thinking about Coca-Cola.

December 12, 2017 @ 12:00am


Well, it’s getting close to Christmas so I thought it might be time to share some Christmas commercials with you. This one goes back quite a-ways. I chose it because it made me laugh. See how times have changed.

December 06, 2017 @ 12:00am


The holiday season has inspired some of the most notable advertising campaigns through the years. Let’s talk about a few of them.

November 29, 2017 @ 12:00am

http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/sketch1.jpg http://6ammarketing.com/sites/6ammarketing.com/assets/images/BlogPosts/sketch2.jpg

This is a sketch I recently worked up for a Big Idea discussion. I know. If only I could have been around to clean up Van Gogh’s brushwork, right?

In my defense, the drawing you see was sketched in the margins of a brainstorm, meant to give a very quick visual of a layout idea. But, when I showed the idea to my Art Director, it was invaluable in quickly relating the concepts.

Here are some tips on how to use sketching and storyboarding in your work.