December 14, 2016 @ 12:00am

What is it?

In order to bring some fun to the holidays and find an icon that would appeal to all (Who doesn't think polar bears are cute?) Coke started what would become a series of fun commercials that were meant to make us feel good with a Coke as the co-star.


Was it Successful?

Was it? You bet. The polar bears have been back every year for the past several years. They even made an appearance at the Super Bowl.

In case I miss you next week, have a wonderful holiday.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

comments powered by Disqus