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December 07, 2016

What is it?

This is a commercial done a couple of years ago for Sainsbury's, a British grocery and department store chain. The commercial is based on real events on Christmas on the battlefield just over 100 years ago.


 

Why it's good

In this spot, young men at war put aside their differences for a while and enjoy and celebrate Christmas and each other. It might make you think about who you might be able to make peace with this Christmas.

Was it successful?

This commercial has had over a half a million views.

 
About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.


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