December 21, 2016 @ 12:00am

What is it?

WestJet decided to do something extra special for some of their holiday travelers a few years ago. I am sure when these folks think of flying and when they are talking to their friends, they are thinking about WestJet.


Why its good

Emotion is one of the greatest sales tools. This video has it all. Small children wishing, surprise and joy. You leave thinking what a great company WestJet is.

Was it successful?

Not only will those that were treated to a gift sing WestJet's praises, 46 million viewers also think highly of this company. If it is available in your area, you might consider flying WestJet because of the caring and friendliness depicted in this video.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

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