SUBSCRIBE TO THE SKINNY
August 10, 2016 @ 12:00am

WHAT IS IT

The commercial you are about to watch, "Human Family," by Maya Angelou, is a photo montage shot on iPhones and narrated by Maya Angelou.


 

WHY IS IT GOOD

The Olympics brings the world together. We get to watch competing athletes of every race, creed and color come together and compete on the world's biggest stage. What we see is a microcosm of global diversity that works. The commercial makes us long for the peace and goodwill we see throughout the Games and gives us all hope that we will someday learn to compete in a positive fashion. You don't know that this is an Apple commercial until the very end.

WAS IT SUCCESSFUL

The commercial by Apple has just begun to air. It has had thousands of views online and is being shared on social media daily.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.


comments powered by Disqus