August 16, 2016 @ 12:00am

What is it?

Here is a commercial that honors all of the hard work it takes to be an Olympic champion. 


Why it's so good.

There are several reasons this ad has been successful. For one, it hits right at the heart of it's target market, millennial men between the ages of 18 and 34. The spot's ability to take it's target audience through the grind of Phelp's grueling training process elicits a sense of inspiration among 47% of all viewers and 68% among millennial men. The spot also elicited feelings of happiness and surprise, key emotions to engage younger viewers.

Was it successful?

New data shows that Phelp's Under Armour spot is now the second most shared Olympic spot ever.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

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