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At least that is what we tried to convey for State Bank of Cross Plains and its Bonus Checking accounts geared toward the children of the house. Instead of trying to impress your kids with cringe-worthy posts, open a Bonus Checking account for them.
A clickthrough rate on digital display ads that was more than 300% above industry benchmarks helped produce 1,200 new users to the SBCP website in just two months.
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Mount Mary, an all-women's university in Milwaukee, made a bold choice letting incoming freshmen know that it's better to enter college undecided than to enter with the wrong major. The "Compass Year" campaign saw more inquiries in 60 days than in the previous three years combined!
Views of the 30-second spot, viewed in its entirety, were measured in the millions — yes, millions — and the landing page drew nearly 10,000 unique visits.
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People living outside the city limits often need to travel for medical services. So when Black River Memorial Hospital announced chemotherapy services smack dab in the middle of Jackson County, it pulled 6AM in to help get the word out. Our evocative campaign let the hospital help hundreds more patients.
This campaign used digital advertising in the form of social, display and OLV to reach potential patients already using infusion services within BRMH's target geography. Driving more than 300 users to the website, 97% of which were new, we were able to grow patient appointments by 118%.
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Chris Coutre of Coulee Country creates with stone, earth, and water, transforming the properties of discerning homeowners into one-of-a-kind masterpieces. They're pretty cool.
With a short-run campaign, we targeted affluent homeowners in-market to introduce Coulee and its unique take on landscape architecture. We placed online videos featuring drone flyovers and project highlights that were watched to completion 82% of the time. Display ads were also used and produced an impressive CTR rate that was 420% above average.
Check out Coulee Country online to view our work.
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We put society's ability to label everything to artful use by calling out this misdeed and turning it into a powerful, pro-mental health campaign for Black River Memorial Hospital.
We created ads specifically targeted to adults experiencing mental health issues, depression and anxiety, as well as ads for parents with children at home to directly address mental health issues. During the two-month campaign, we were able to drive 4,000 users to the BRMH website to learn more about how they could seek help &emdash; producing hundreds of patient visits.
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As churches began reopening their doors following the pandemic-caused hiatus, Bethel Lutheran pastor Mike Brown reopened under a plan to reorganize the vision for Bethel and its offerings. This new vision was to open the church to EVERYONE! He tapped 6AM to create a piece about how a church could embrace everyone in this post-pandemic, modern era of progress.
Pastor Mike said the direct mail had a huge, positive impact on parishioner registration, adding that those who contaced the church said they found the piece intriguing and opened it immediately to discover a place of worship that would accept them as they were.
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Some stories practically write themselves, and that was certainly the case with Rosa Blackdeer's harrowing tale of her stint in New York treating COVID patients during the height of the pandemic — the cover story of the quarterly Momentum magazine we produce for Black River Memorial Hospital. The transformation Rosa experienced, from BRMH department director to the middle of what felt like a war zone, is depicted on our award-winning cover. Read the story
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Rhyme was suffering from a perception problem: that it only sold and serviced copy machines. We got the word out that the company is so much more than that with a brand campaign featuring its robust offerings front and center, along with a complementary effort promoting its Managed IT services.
Using strict targeting for business size and specific to PC users, more than 8,000 new users were delivered to the Rhyme website. With a focus on paid search for those looking for managed IT services, we were able to track direct conversions that lead to increased business.
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TRICOR Insurance leaned in on its hometown local feel as its greatest strength. With the same resources and services as industry leaders, TRICOR highlighted its one-on-one service as the clear differentiator because it lives where its customers live.
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State Bank of Cross Plains has a long list of satisfied customers, and these folks just couldn't wait to share their stories with the world. In a multi-touchpoint campaign, we helped amplify the voices, and successes, of these financial partnerships.
Targeting c-suite level executives and decision makers, with more than 2 million impressions served, we've tracked over 40,000 site visits from users who have seen one of the several online videos. From direct clicks, we know 84% of the traffic is being introduced to SBCP as first-time users.
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Our campaign for Urban Triage takes on systemic racism while raising awareness about services to those who are most in need. Oh, and it earned us bronze at the 2022 American Advertising Awards. Working for a just world just feels good.
With a targeted approach to reach those with low income and minority groups, our multi-screen approach has been seen more than a million times. The campaign has delivered more than 7,500 visits to the Urban Triage website, while a streaming plan has featured more than 120,000 completions.
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When Black River Memorial Hospital set out to prove to the residents of Jackson County that it can compete - and win - against other best-in-class hospitals in larger cities, it turned to 6AM to help tell this feel-good story.
Our branding effort for BRMH hit our market almost 1.5 million times and helped boost awareness within the hospital's geography. Directly attributed to clicks from digital ads, we welcomed 1,124 new users to the website with a focus on women as the key decision makers for healthcare in households.
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