6AM Marketing

Divine Savior entrance and fountain

CASE STUDY

divine savior
healthcare

Despite a rock-solid reputation within their local community of Portage, WI, Divine Savior lacked a strong digital presence, and was suffering from a public perception that they couldn't offer the same services as bigger hospitals

mobile phone playing a Divine Savior Healthcare ad

Using a brand-heavy digital campaign and strategically grounded paid search, we created a strong digital presence for DSH, all while making sure the public knew about their cutting-edge technology and commitment to their community's care.

Divine Savior digital ad: older man doing a bicep curl with the words The most common symptom of a hernia?

Divine Savior digital ad: several unused kayaks with the words what have you given up for chronic joint pain?

Divine Savior digital ad: a bunch of antacid tablets with the words antacids aren't a food group

Divine Savior digital ad: trainer helping a woman on a treadmill with the words we're more than a hospital

Our digital display ads have been a huge success, continually attracting new eyes to the DSH brand. Utilizing multiple brand and service line focused messages, we've shown the advertising more than 4 million times.

43

Average clicks per day on digital display ads. The clickthrough rate is exceeding industry benchmarks by 100%.

337%

Rate at which geotarged ads (local residents and competitor health systems) are beating the industry average for interactions

Paid search has been a huge success as well, delivering a total of 7,000 clicks since the campaign started (35 per day) and a clickthrough rate that exceeds the industry average by 618%.

18%

Conversion rate — 435% above industry average

84%

DSH's savings per click, per industry bechmark costs

A digital makeover for an insurance powerhouse

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