TRICOR is an independent broker with more than 70 years of service and 220-plus employees whose forward-thinking insurance solutions weren't reflected in its digital presence.
A thorough distillation of TRICOR's brand values and goals gave us what we needed to build a website that's easy to use and easy on the eyes.
Users clearly have been impressed by the site's vibrant colors, lifestyle-focused photography, knowledgeable and friendly brand voice, and a user experience that balances information with simplicity:
171%
INCREASE IN PAGEVIEWS
107%
INCREASE IN NEW USERS
232%
INCREASE IN MOBILE TRAFFIC
WE BELIEVE ...
You should take a quick break from checking out this campaign to watch our highlight reel and learn about a few of the other things we believe in at 6AM Marketing.
We drove home TRICOR's deep involvement in its communities by building pages for each of its 28 brick and mortar locations.
Custom, user-friendly navigation items help people quickly get where they need to go.
We took the Cycle of Care — TRICOR's innovative, hands-on process of working with its customers — and turned it into a point of differentiation by making it customer-facing with targeted messages throughout the site.
We made TRICOR's agent listings come to life with a comprehensive, searchable and filterable Find an Agent piece that puts a local agent just a couple of clicks away.
With a sparkling new home on the web, the campaign pivoted to digital display and paid search to help drive traffic to the site.
350%
Amount by which the transportation campaign outperformed industry benchmarks for clickthrough rate
4,000
Clicks delivered by the paid search campaign over a 3.5-month period (30 per day)
41%
Conversions during the two-month run of the small-business campaign