March 28, 2018 @ 12:00am

This week I am not showing you a commercial, I am showing you a video done on a smartphone about a customer experience that now has over 7 million views. 

How would you like to get seven million views of a video that sells your product and not pay a dime? It’s simple, run great operations. Don’t get me wrong, branding and getting your brand out there will move the needle for you. However, great operations are what makes your brand relevant. There is an old saying that "great marketing will kill a mediocre brand." Why? Because marketers will help you get folks in the door but it is operations that will either bring them back or send them away forever.

I had a potential client a few years back who wanted us to help with their marketing. Sales were down for the past several months and they felt it was time to bring in some pros to help them get sales going in the right direction again. I was intrigued so I visited a few of their sites and then asked to meet with the owner. I explained to him that putting together a marketing campaign that would entice customers to try his product would only work after he put some serious effort in to improve his operations. It worked. They spent the next few months improving their operations and then a campaign was kicked off. They ran double-digit increases for 13 straight months.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

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