1. You have spent a majority of your life in the age of instant gratification via technology. How has this impacted the way you build a campaign for a new client?

With the age of instant gratification comes the age of great expectations. Despite that people expect to receive something instantly, they also expect it to be of the highest quality. Having grown up in a time when technology began to takeover communication, I know how easy it is to feel a constant need to be ahead of everything. The best thing I can do for my clients is take a step back and work in the present, rather than constantly worry about my next move. That way I don’t miss anything important, and I take my time to get the campaign right the first time. So, yeah, instant gratification definitely impacts the way you have to think in marketing.

We call him Bill, and he loves all things “cool” (especially using the word). Our Executive Coolness Creative Director has worked in advertising for more than 25 years, breaking into the industry in Chicago at Ogilvy & Mather Worldwide, Foote Cone and Belding, and Campbell Mithun Esty. He has produced work for many well-known national and international brands including Gatorade, Coors, Sears, Windex, Boeing, Wilson Sports, Craftsman Tools and Mattel.

Try new things and take a risk, those are words Ian, our director of digital, lives by. Concepting, designing, creating, testing, tracking, adjusting and analyzing and then starting all over are all on the “to do” list today.

From a young age, when he loved making art, John Scapes knew he’d be an artist. Becoming a designer was a natural fit.

Wayne Harris began his career under the golden arches. After obtaining a marketing degree from the University of Illinois in Chicago, Harris started at McDonald’s as a manager trainee. He eventually worked his way up to the position of Director of Operations and Field Service for the Chicago region. While a member of the Chicago Co-op board, he was a part of the team that signed then-rookie Michael Jordan as a spokesperson. Along the way, he also became a franchise owner and, at one point, he owned 11 McDonald’s restaurants in the Madison area.

Craig is a native cheesehead who returned to Madison in 2010 after giving Southern living a go for nearly a decade in Columbia, S.C., where he worked as a newspaper copy editor. When he's not pumping out websites, he's enjoying being near family again and attending Badger sporting events.