Campers now have a better offer if tents and lack of plumbing are not their thing. Airbnb recently partnered with the National Park Foundation to provide outdoor enthusiasts a new option to get outdoors, but still sleep inside. The new Airbnb accommodations will include travel trailers, tepees and mountain lodges in addition to more traditional housing such as homes or condos.

How are you competing with on-demand start-ups developing products, such as microinsurance? If you’re not tracking this, and a few other trends, here’s a quick update. 

Each time a patient clicks on your website, “likes” your hospital or clinic on social media, or even just Googles your healthcare services, they are entering into your digital patient experience. Each time they encounter an error message on your website, or can’t schedule an appointment online, or even can’t find if your providers offer a specific procedure, those experiences chip away at their impression of your brand.

As a healthcare marketing director/executive, I am sure you are bombarded with digital transformation solutions every day. You use, manage or integrate with CRMs, EMRs, PRMs, SEO/SEM, CMS, Google Analytics, etc. etc. Add them all together and they equal more patients and higher profitability, right? When integrated correctly this can happen. At the end of the day, without a clear strategy of what you hope to achieve, it’s just a bunch of technology sitting in silos.

A recent article by American Banker highlights how big banks are investing millions in upgrading their ATM experience. 

JPMorgan Chase and Bank of America—which operate more than 15,000 ATM—recently began rolling out sleek machines that look and feel like iPads. But cash withdrawals have stagnated as younger consumers are drawn to online and mobile banking. Clearly, digital is the future.