June 28, 2016

What is it?

In the 1996 Olympics, McDonald’s (a leading sponsor of the Olympics) created an advertisement that was meant to inspire people to go after their dreams. Take a look at how touching this commercial truly is.


Why it’s good

In this entire commercial, not a word is spoken and not a French fry is seen. That’s because McDonald’s is not trying to sell you food- they’re trying to sell you their brand. They made it relatable because we all aspire to be someone like the main character or we all know someone like that – someone who has worked their hardest to be the best they can be. Now when people see McDonald’s, they’ll remember this ad and will be more inclined to buy from them.

Was it successful?

This advertisement has been called one of the most deep-rooted and emotional of the Olympic McDonald’s ads to this day. Airing during the Olympics certainly gave the commercial lots of coverage.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

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