July 12, 2016

What is it?

Featured in the Super Bowl, FIAT decided to go with a racy ad for the Super Bowl – one that was certainly going to leave an impression.


Why it’s good

There’s something that no one can deny: sex sells. The beautiful seductive woman speaks only in Italian forcing you to watch to see what happens. The little clues that make sense after watching it are something great – the colors of the woman’s dress, her neck tattoo that’s actually the logo of the car. The only thing that has more sex appeal than this woman is a FIAT 500 Abarth.

Was it successful?

Over 5 million views on YouTube show that a spot in the Super Bowl was not enough - people had to see it more than once to get the effect, or they shared it with their friends. Either way, this commercial got some attention.

Fiat sales did see a bump. 

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

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