April 26, 2017

This is a very recent commercial done for Pedigree dog food.

Once again you will note that the product was not revealed until the very end of the commercial. You didn’t see a dog eating the food, you didn’t hear a pitchman espousing the virtues of the product, but you are drawn in by a very compelling story. The reveal of the product is at the end of the spot. A wonderful example of a spot meant to add luster to their brand. Enjoy.


About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

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