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September 19, 2018 @ 12:00am

Jill Skowronski

Jill Skowronski, 6AM’s Strategy Whisperer (aka the Director of Strategy & Accounts), might be from Illinois, but her heart belongs behind the Cheddar Curtain of Wisconsin. After receiving an MBA from Illinois State, she moved to Madison, WI without knowing a single soul. In the 15 years that followed she has made a name for herself in the state for her creative thinking and customer relationship management style, winning a 40 Under 40 from “In Business Magazine” at age 29, a Dane County Small Business Award, a Family Business of the Year Award and a Spirit of Hospitality nomination for the city of Madison.

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September 13, 2018 @ 12:00am

WebAward trophy

The only thing that makes us more excited than our clients doing well is when we get the opportunity to celebrate with them, and recently we got some news that had us reaching for the confetti. TRICOR Insurance and 6AM won a 2018 WebAward for our collaboration on the TRICOR Insurance website. Judging was based on design, innovation, content, technology, interactivity, copywriting and ease of use. It was even pitted against website executions from insurance industry giants Geico, American Family, Liberty Mutual and others.

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June 26, 2018 @ 12:00am

Part One: The Operations Fanatic

This is the first of a four-part series on what it takes to run a successful restaurant/chain with multi-unit growth.

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 Image courtesy of David Sifry

Most of you reading this are already running a restaurant or restaurant chain. Some may consider my advice elementary, some will find it a good reminder of best practices, but hopefully all of you will get a few nuggets that help you have more fun and make more money.  

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June 20, 2018 @ 12:00am

Does it ever feel as if getting through your healthcare marketing plan each month is like you and your team are running a Tough Mudder? (For those that don’t know Tough Mudder, it’s like an extreme obstacle race that tests your physical and mental prowess).

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March 28, 2018 @ 12:00am

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Sherry took her time getting to the advertising business. Her winding road has led to, among other things, stints in travel and sales, her own real estate investment business, an MBA and a degree in drawing & painting. Sherry believes that good advertising starts with a solid partnership between agency and brand and spends a lot of time finding the connection that sparks a great team.

A dyed-in-the-wool sci-fi/fantasy geek, Sherry spends her spare time reading, Netflix binging with her husband and writing bad romance novels. She sees no reason why you can’t love both Star Wars and Star Trek and can’t prove that her last home wasn’t haunted.

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November 22, 2017 @ 12:00am

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At 6AM, we like to say we “think differently.” We look at our clients and try to get inside their brands, mold their websites, make their ads pop off the screen or stand out when you’re driving down the highway. I like to think we’re able to do all this not just because we have the best team of professionals, but because we work together.

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September 14, 2017 @ 12:00am

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We call him Bill, and he loves all things “cool” (especially using the word). Our Executive Coolness Creative Director has worked in advertising for more than 25 years, breaking into the industry in Chicago at Ogilvy & Mather Worldwide, Foote Cone and Belding, and Campbell Mithun Esty. He has produced work for many well-known national and international brands including Gatorade, Coors, Sears, Windex, Boeing, Wilson Sports, Craftsman Tools and Mattel.

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September 12, 2017 @ 12:00am

Ian Mullarney

Try new things and take a risk, those are words Ian, our director of digital, lives by. Concepting, designing, creating, testing, tracking, adjusting and analyzing and then starting all over are all on the “to do” list today.

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September 12, 2017 @ 12:00am

Lynn Marolt

From a very young age, Lynn was always striving to be seen as someone with a story to tell. As an identical twin, Lynn grew up understanding the importance of branding yourself to stand out from the pack. She decided to channel her passion for branding into a degree in advertising and marketing and has been helping others create and manage their image in the world ever since. All of that, of course, with her added twist of country music influence, red lipstick and Elvis impersonations. 

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September 08, 2017 @ 12:00am

Sydney Smith

A former East Coaster with a love of pugs, Sydney Smith joined the 6AM Marketing team in March 2017. Prior to moving to the mid-west, Sydney was the Social Media Marketing Manager for the National Federation of Independent Business (NFIB), the nation's largest trade association for small business owners. When she wasn't busy providing live coverage of the 2016 Presidential Election, she was obtaining her Master's in Interactive Media from Quinnipiac University. Sydney also holds a Communications degree from Florida State University. 

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September 08, 2017 @ 12:00am

Craig McHugh

Craig is a native cheesehead who returned to Madison in 2010 after giving Southern living a go for nearly a decade in Columbia, S.C., where he worked as a newspaper copy editor. When he's not pumping out websites, he's enjoying being near family again and attending Badger sporting events. 

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September 08, 2017 @ 12:00am

Micah

Micah has a Bachelors and a Masters in Creative Writing, as well as an Associate’s Degree in Graphic Design. He's written for newspapers, literary journals and other printed and digital media, and he taught writing for three years. He has worked as a landscaper, book seller, teacher and other, stranger jobs. In addition to a human family, he has a dog, a cat and four chickens.

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