A young man finds "Mean Joe" after a football game and offers him his Coke.
This commercial will melt your heart. As I mentioned in the past, emotion done well is one of the best methods to get folks to have a positive feeling about a product. This certainly worked for Coca-Cola. The commercial won a Clio in 1979, was turned into a made-for-tv movie in 1981 and has over 3 million views on You Tube.