The competition for commercial banking dollars is stiff in Madison, WI, with over 60 banks, big and small, competing for a share of the market. While State Bank of Cross Plains was well known in some circles—they'd been proudly serving their community for over 111 years—how could this independent community bank compete with the big banks in the higher-stakes world of commercial banking?
12%
INCREASE IN ASSETS IN 2018
Who says print doesn't have power anymore? In Madison, several magazines have a high circulation among the city's movers and shakers, helping target business owners. We knew that creating a unique visual identity and authentic images and headlines would help SBCP make its mark on the Madison community.
Leveraging those strong partnerships with individual businesses, we created a sophisticated campaign look and feel, working on-site photo shoots and pairing those images with bold headlines that told a story of success.
