An international provider of healthcare solutions, Natus was seeking to create a more cohesive brand with its three markets: neuro, newborn care, and hearing and balance. As part of the brand rollout strategy we culled from a series of comprehensive BrandSMART sessions with Natus leadership, we produced three videos to help gain buy-in from the company's customers and employees: a brand spot, one highlighting hearing and balance, and a third incorporating the brand story piece we had written.