Madison, Wisconsin, is a city with a lot of traditions and quirks, and for years MG&E has been a part of the story. With the theme of "Community Energy," we created a 60-second spot that captured the essence of Madison as a city and MG&E as a partner in the city's past and future.







It might seem like common sense to stay away from downed power lines, but every year people are injured and die from hazards caused by downed lines. Madison Gas and Electric needed a fresh way to spread the word, and it wouldn't hurt if that message appealed to younger Wisconsinites.