With 70 offices and nearly 1,200 agents, First Weber Realtors has been a market leader in Wisconsin for decades. While this type of longevity has numerous advantages, it also can create a certain perspective among potential customers. The company came to us looking to balance its experience with looking cool and having cutting-edge technology. How’s this for cool?: a series of hilarious TV commercials and digital display ads highlighting First Weber’s mobile app while showing the Badger State “How Real Estate Should Feel.”