Divine Savior Healthcare print ad featuring a baby's toes being cradled by an adult's hands; big dreams, small toes

When a rural hospital is close to Madison, WI, it's always going to be compared with the bigger kid in town. Oh, yeah? Well, our dad can beat up your dad. We used eye-grabbing art in print and digital to redefine what size means in a healthcare system, showing Divine Savior offered most of the same services with fewer of the problems associated with travel to bigger hospitals.

 

SILVER WINNER

2018 ADVERTISING ANNUAL

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Series of Divine Savior Healthcare Big on Small print ads