Covance

"A WOMAN'S PLACE" CAMPAIGN

Covance bus ad: A woman's place is taking science further

Covance needed women to participate in their clinical studies. But, more than that, they needed a message that would both resonate with their target audience and cut through the clutter of the ads women see every day. The solution? Messaging that challenged women by repurposing a derogatory phrase, "A woman's place is in the home," and turning it into words of empowerment. We blew that message out across transit and digital with engaging photography and a clean look.

 

 

 

PRINT / TRANSIT

Covance bus ad: A woman's place is inspiring medical breakthroughs

Covance bus ad: A woman's place is the future of medicine

Covance bus shelter ad: A woman's place is at the edge of discovery

DIGITAL

 

81%

of people who clicked on a digital ad were first-time users of the Covance website

Covance animated digital ad playing on a tablet

98%

STUDY FILL RATE PRODUCED
BY 'A WOMAN'S PLACE' CAMPAIGN