January 17, 2017 @ 12:00am

Kind of sticking with football, this commercial was shown 33 years ago during the Superbowl. It was the introduction of the new Macintosh computer. In fact, the Macintosh rolled out on January, 10 1984.


Was it Successful?

This commercial has been rated as one of the best commercials of all time. In it's day it was truly groundbreaking. Did you know that this commercial was shown only once? It was shown during Superbowl eighteen. After that game the board of directors opted to not have it shown again because it did not show the product. Yet, to date, it has been viewed over five million times on You Tube and is a topic of conversation in marketing classes throughout the world. I think they got their money's worth even though they did not show the product.

About the author: Wayne Harris

Wayne Harris is the President of 6AM Marketing.

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