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What we created: TV commercials, online video, digital banner ads, social media
The ask: Create engaging ads educating people about infection prevention practices. Our solution: Introduce Wisconsin to a fun, new character who hosts a cable-access-meets-late-night show and is more passionate about hand hygiene than anyone – for good reason. Meet Wally VandeHand.
Hands down, Wally was a big winner at the 2024 Madison Advertising Association Awards, taking home four honors including a prestigious Judge's Choice Award.
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What we created: TV commercial, online video, digital banner ads, social media, radio
With a project as grand as the All of Us Research Program — which not only benefits people of all backgrounds, but also requires participation by people of all backgrounds — we created a campaign for the Marshfield Clinic Health System that put the spotlight on the strength of the individual contribution. By contrasting this single, selfless act with large statistical figures, we helped motivate many to contribute to a cause that benefits … All of Us.
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What we created: TV commercials, online video, digital banner ads, social media
Kicking off the next phase of this award-winning admissions campaign, we tied our thinking caps on tight to come up with this cool idea to highlight the variety of programs available at Mid-State. Hat’s off to the result!
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What we created: Brand development including font and color selections, logo and style guide; web design and copywriting; sell sheets; environmental graphics
Madison’s latest hospitality destination is breathing new life into one of the city’s most historic buildings, and we helped define a unique brand for it. Blending the charm of the original saddlery’s history with the modern feel of a state-of-the-art living space, we carved out a look and feel The Saddlery Madison can own.
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What we created: Brand identity, TV/radio "bumpers", 30- and 15-second TV and radio ads
In a time when you can’t believe everything you read, or hear … or even see, there has to be someone you can turn for reliable, accurate news. The Wisconsin Broadcasters Association tapped us to convince its statewide audience that the organization's members are that someone. Using humor along with the strong message that “Who you get your news from matters,” we created a campaign designed to reinforce trust in local journalism.
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What we created: A new brand direction based on a complete website design and development; photography and video production; driver testimonial videos
The modernized website we designed and developed for Blackhawk Trucking and Logistics gave our client an industry-leading first impression featuring a new look and feel to move the brand forward. Included was a robust content overhaul allowing the company to achieve its objective of providing a compelling narrative to potential drivers about why Blackhawk is a premier employer. We supplemented the site with first-person testimonial videos from drivers that we shot and edited to steer Blackhawk into this new and exciting digital era.
In approximately the first 100 days after launch, compared to the same time period the previous year, the site experienced a 22% increase in traffic and new users – including a 57% increase in organic traffic, showcasing much improved organic SEO results.
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What we created: TV commercials, online video, digital banner ads, social media
From a crafty startup to a manufacturing company helping fight the war on terror, our testimonial campaign touted the one thing these businesses had in common: the special relationships that resulted from partnering with Citizens Bank.
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What we created: Online video, digital banner ads, social media, landing page
With #naturalbirthcontrol videos racking up nearly 30 million views—spreading often harmful misinformation—Healthfirst, a nonprofit, community reproductive health provider, needed to make some noise. We took the message right to where our target audience gets its info, positioning Healthfirst as the go-to source for accurate, reliable information.
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What we created: TV commercial, online video, digital banner ads, web
To demonstrate how committed TRICOR is to protecting its customers’ homes, we took the viewer through the competition’s coverage … literally.
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What we created: TV commercial, online video, radio
"Thank you for your service." It’s a heartfelt thing we say to veterans all the time, but what’s the real impact? That’s the question we posed to viewers of this TV spot we shot and produced with our nonprofit partner, imploring them to consider doing more to have a real, positive effect on the lives of suffering vets.
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