Does it ever feel as if you and your team are running a Tough Mudder just to deliver a newsletter or creative campaign? It’s like an extreme obstacle race testing your physical and mental prowess. Will Dean, the founder and CEO of Tough Mudder, just published his first book about how he turned a scrappy startup into an international movement. Tribes, as he describes, are forged by courage, grit, solidarity and love, and it takes everyone to finish the race. One runner simply cannot do it alone.

As you and your healthcare team overcome your daily obstacles, maybe you should ask yourself how you can build a marketing tribe within your organization to create a movement.

Who else do you need inside your organization to be part of your tribe? The CEO? The CFO? The Operations Manager? Accounting? The chief of staff? Nurses, doctors, patients, families? What insights are you missing? What kind of magic can you create with the power of a healthcare marketing tribe?

At 6AM, we have built a diverse portfolio of talent we leverage on behalf of our clients. The way we look at it, we are part of your tribe, because we are all in this together.