July 11, 2019 @ 12:00am

Geo marketing: zone in on your target audience; aerial view of a golf course marked with a boundary and overlayed with two Verona Area Chamber of Commerce digital golf ads

 

A lot of people are passionate about sports; same goes for travel. Combine the two, and you get what is believed to be the fastest growing segment in the travel industry: sports tourism, which is a $1.7 trillion business (Plunkett Research Group). It encompasses those who travel to a destination to:

  • Watch a sporting event;
  • Visit a sports attraction, such as a hall of fame;
  • Participate in a sporting activity.