Team Integration with Hotter than Hot Deadlines = 100% Accuracy? No Problem!



Sometimes a client needs more hands on deck, a team that can take its ideas and extend them beyond internal capabilities. Talented team members who can turn work around quickly, creatively and accurately to hit aggressive deadlines. That is what the University of Wisconsin – Madison School of Business & Alumni Foundation needed to extend its semi-annual publications from the print world to the digital world. So we stepped on board and hit the ground running.


The 6AM Marketing digital team jumped into the fall initiative with a hotter than hot (think the temperature of the sun here …) deadline. In approximately 4 weeks we not only took over the production and implementation of the online version of Update Magazine but completed 90% of the content and layouts, and we translated that artwork to the site. We also put that process through a rigorous QA/QC before the online magazine went live and all files were sent to the printer. Then we took that process and did it again in — wait for it — two weeks for the spring addition. Boom.


A very happy client with no delays in launch and 100% accuracy in execution.

UW School of Business Update Magazine website laptop view

UW School of Business Update Magazine website mobile phone view


UW Madison School of Business Report to Investors magazine website desktop view