Every year, colleges and universities flood high school juniors with viewbooks. Viterbo, a private university in Lacrosse, Wis., asked us to pump up the excitement level of its viewbook to help it stand out from the crowd. We determined the best way to reach these Gen-Zers was to speak their language.
The solution? A digitally themed piece complete with emojis, hashtags and social media. We went short on copy and big on fun, energetic design. The result was a unique viewbook Viterbo could be proud of and the target could relate to.
WE BELIEVE ...
You should take a quick break from checking out this campaign to watch our highlight reel and learn about a few of the other things we believe in at 6AM Marketing.