6AM Marketing

CASE STUDY

CENTERLINE
INTERNATIONAL

WEBSITE

Centerline International is the leading seller of Alfa Romeo car parts, accessories and apparel worldwide. The company's wish list for a new website was topped by improved ecommerce functionality, along with responsive design and a more engaging experience overall.

We overhauled Centerline's online store, tailoring the eCommerce app in our custom CMS, Hits in a Box, to suit Centerline's needs. The system features:

Ability to search products by keyword,SKU, model/chassis and category

Product pages displaying new photography, related items and a "wish list" feature

Tablet screen showing Centerline website checkout page

A streamlined checkout process that more closely aligns with Centerline's business model and is easier for customers to use

Optimized SEO for product pages

Inventory management via spreadsheet upload

With the ecommerce system humming, we went about creating a dynamic-looking, engaging, responsive website by incorporating:

Centerline International

A fun primary font in tune with the Centerline brand

A color scheme as sleek as the Alpha Romeos that Centerline sells parts for

Two Centerline International web pages showing Alfa Romeo model info

Pages featuring the history, specs and parts for sale for Alpha Romeo models

58%

INCREASE IN PAGE VIEWS OVER THE PRIOR YEAR

19%

INCREASE IN AVERAGE SESSION DURATION

Our organic SEO approach has allowed more pages to be found, and the related products feature helps to guide users through the site — both contributing to increased sales.